Hi there! I’m Scarlett. Since you are reading this piece, I assume that you are either about to become a newly published author or have recently become one. In any case, we’re all in the same boat. I started my publishing journey almost 30 years ago when my kids were young.
While I was not very successful back then, I never stopped trying, and all that work paid off. On Date, I became a successful author with my first book, “Book Name” available for sale.
Now, with the advent of self-publishing and online distribution, the job has become even easier. From my experience, here are some things you should do to have your books viewed and bought more:
Make Sure That You Have An Engaging Author Website
An engaging website is the most important thing you can have in the 21st century because it is literally your bookstore, impression builder, and visibility booster all rolled into one. It is the place where readers can learn more about you and your books.
Make sure your website is visually appealing, easy to navigate, and includes essential information like your bio, book summaries, and purchase links. Adding a blog can also help you connect with your readers by adding interesting and bonus content like sharing your writing journey, behind-the-scenes stories, and updates on upcoming releases.
Get An Experienced Digital Agency To Run Your SEO Campaign
Search engine optimization (SEO) is very important for bringing traffic of interested readers and buyers to your website. An experienced digital agency can help you adjust your site so that it ranks higher in search engine results.
This means more potential readers can discover your work. Effective SEO includes keyword research, optimizing website content, and building backlinks from reputable sources.
Promote Your Book Through Social Media
Social media platforms are powerful tools for reaching a wide audience in this internet-crazy era. You should create profiles on popular platforms like Facebook, Instagram, Twitter, and LinkedIn and regularly post content related to your books.
You can share excerpts and behind-the-scenes glimpses and engage with your followers. Running targeted ads on these platforms can also help boost your book’s visibility and sales.
Engage Your Local Community
Don’t underestimate the power of your local community in supporting your writing career. Participate in local events like book fairs, library readings, and school visits. Partner with local bookstores to host book signings and readings.
Building relationships within your community can create a loyal reader base and generate word-of-mouth promotion.
Interact With Your Readers (Or Their Parents)
Building a relationship with your readers is important for long-term success as an author. Respond to comments and messages on social media, and consider creating a newsletter to keep your readers updated.
For children’s books, engaging with parents is equally essential since they are the ones buying the books. Try to convince them about how your stories can benefit their children, and get them involved in your writing journey.
By implementing these strategies, you can increase your book’s visibility and sales. Remember, persistence is key. Keep engaging with your audience, refining your approach, and celebrating your successes along the way. Happy writing!
